William Morris Wallpaper Trade and Wholesale
A 20% ongoing trade discount and a free starter sample set for working interior designers, architects, stylists, and stagers.
20% off, always
Your trade code applies an automatic 20% discount across the full catalogue, Traditional and Peel and Stick alike.
Free starter samples
Up to four 19-inch swatches on us with your first order, so you can match colour and texture before specifying.
Project pricing
For installs above six panels, contact our trade team after activation and we'll quote the project directly.
Direct support
A real human for sizing, paste, installation, and custom requests. We respond within one business day.
What designers use it for
The catalogue runs from William Morris reproductions (Strawberry Thief, Acanthus, Willow Bough, Trellis) through Aesthetic Movement and Art Nouveau wallpapers to contemporary Cottagecore and Chinoiserie patterns. Designers typically use the program for primary-bedroom feature walls, powder rooms, dining accent walls, and full-room hospitality installs. Both LUXE Traditional unpasted paper (for permanent residential and commercial install) and Peel and Stick (for rental, staging, and short-term projects) are stocked.
Trade program FAQ
Who qualifies?
Practising interior designers, architects, stylists, stagers, and hospitality or commercial procurement teams. Sole practitioners and small studios are welcome. We do not gate on firm size.
How does the discount work?
After we receive your application and verify your work email or studio website, we email you a 20% trade discount code. The code stacks on top of any non-promotional pricing and applies to all wallpaper formats.
How many free samples can I order?
Your first sample order is on us, typically up to four 19" swatches mixed between LUXE Traditional and Peel and Stick. After the first round, samples are $5 each and ship at our standard published rates.
Does the discount stack with sales or promo codes?
The 20% trade code is intended as your standing rate and does not stack with site-wide sale events. If a promotion would beat 20%, you can use whichever is greater on that order.
What about volume or project pricing?
For project orders above six panels, contact our trade team after you receive your code and we'll price the project directly. Net-30 invoicing is available for established firms.
How long does the application take?
We respond within one business day, often within the hour during business hours (Monday to Friday, 9 to 6 ET).