Designer Series One of Five · 2026
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Roberts Studio Design

Phoenix, Arizona · robertsstudiodesign.com · @robertsstudiodesign
The designer

Rooms that feel gathered, not decorated.

Ariel Roberts founded Roberts Studio Design in Phoenix in 2020, a five-person studio known for spaces that feel deeply personal, layered, and alive. She approaches every project with a collector's eye and a storyteller's instinct, with a passion for infusing historic charm into homes old and new.

Her clients are homeowners ready to invest in spaces that genuinely reflect who they are and where they've been. Pattern plays a leading role in her work, wallpaper especially, because it gives a room a soulful canvas and a point of view from the moment you walk in.

She believes beauty is not a luxury, it's a language, and everyone deserves to speak it. When she decided this collaboration should give something back, she asked her clients where. They answered.

Visit the studio
The collection

Balance, just off center.

The collection pairs vascular, juicy organics with quiet man-made forms. Calla lilies, scabiosas, pears, and tomatoes wind through the patterns on branching stems, balanced by oval chains, circular vases, and the honest geometry of a cinderblock.

The palette runs cobalt blue and butter yellow through leaf green, soft pink, and deep eggplant, held together with black, white, and gray. Some patterns lean lush and organic, others structured and geometric; the collection finds its harmony between the two, feminine and masculine in tandem, all slightly off kilter and entirely intentional.

Patterns are in final development now. Each will be available in multiple colorways, printed on our paste-the-wall non-woven.

The community install

A community wall at House of Refuge.

For the community install that's part of every William Morris partnership, Ariel asked her clients to choose. The vote went to House of Refuge, a nonprofit on 20 acres in southeast Mesa, Arizona whose 88 two-bedroom homes and wrap-around services have helped families move from homelessness to self-sufficiency since 1996.

"If it matters to our clients, it matters to us. Beauty is not a luxury, it's a language, and everyone deserves to speak it."

Pattern selection for the community space is underway with the House of Refuge team. Install date to be announced, with photos and the full story to follow here.

Read the full case study
About the partnership

One of five, this year.

Every year, William Morris Wallpaper invites five independent designers to develop original wallpaper lines under their own names. Every partnership includes an install in a community space the designer chooses. We donate the wallpaper. The designer funds the install. The patterns live alongside our catalogue. The work lives wherever the designer wants it to.

See the rest of the series Read about us on Ariel’s site